Welcome to Blair online. Here, you’ll find the same value and variety apparel that’s made our catalogs so popular. More than 100 years ago, law student John Blair took a suitcase of black raincoats to nearby clothing store owners. He eventually sold one to an undertaker. The rest is history. Today, Blair – now part of the Bluestem Brands group – offers stylish and affordable clothing for women and men, plus quality items for your home.